Skip to main content
OUR STORY

About

OUR STORY

Humo | Contemporary Grill is a sophisticated dining destination where the elemental flavors of fire, sea, and soil come together to celebrate the essence of Baja. Guided by a commitment to sustainability, the menu showcases responsibly sourced seafood from the Sea of Cortez, premium cuts, and inspired plant-based creations, all crafted with exceptional technique and locally sourced ingredients.

The experience begins at Candil Agave Bar, where signature cocktails highlight the richness and artistry of Mexico’s agave spirits. From there, guests are welcomed into Humo’s recently reimagined setting, featuring an open kitchen, private dining spaces, and breathtaking views of the Sea of Cortez.

As the sun sets, firepits, live music, and a thoughtfully curated wine program featuring outstanding Mexican labels create an atmosphere that is both refined and inviting. Every detail is designed to immerse guests in the spirit of Baja, where fire, flavor, and craftsmanship tell an unforgettable story.

Meet the chef

Chef Jeffrey Liu Rodríguez Román brings a global perspective and deep respect for Latin American culinary traditions to Humo. Originally from Lima, Peru, he built his foundation in some of the country’s most acclaimed restaurants before joining The Ritz-Carlton portfolio, where he refined his craft across Puerto Rico, Chile, and Mexico.

Since joining Zadún, a Ritz-Carlton Reserve, in 2021, Chef Jeffrey has become known for his innovative approach, commitment to local ingredients, and passion for creating memorable dining experiences. As Specialty Chef of Humo since 2023, he has led the restaurant’s evolution through a cuisine inspired by ancestral grilling traditions and the elemental power of fire.

Under his vision, Humo embraces “Homage to Fire,” a culinary philosophy that celebrates embers, smoke, and open flames as expressions of connection, transformation, and flavor. Balancing tradition with innovation, his culinary approach captures the essence of Baja through bold ingredients, thoughtful technique, and a distinctive sense of place.